David Ogilvy, an advertiser man

David Ogilvy. Source: Wikipedia

His name is David Ogilvy and he is maybe the best advertiser in the U.S. despite he was born in England (he emigrated) and worked there.  Ogilvy was born in 1911 and died in 1999. Throughout his life, he worked in different jobs: diplomat, seller, cook and a farmer.

As you maybe have noticed, he only succeeded in the Advertising world. Ogilvy began selling stoves door by door and, because of his success selling them, he wrote a manual explaining how was the method he was using. Some years later, Fortune’s magazine editors read that manual and considered it as the best selling instruction manual. His brother, who was working at an advertising agency (Mather & Crowther), showed to his bosses David’s manual and they hired him.

He was know of achieving all  his objectives. One example is when a businessman went to the agency with only $500 and wanting to promote his hotel aperture. Ogilvy used all this money to buy postcards. He sent them to the people who appeared in the local telephone list. When the aperture day arrived, the hotel was full of people.

“The consumer isn't a moron; she is your wife”

David Ogilvy

  The short story of David Ogilvy by Adweek

David Ogilvy created his own agency called Ogilvy & Mather, which nowadays is still a point of reference for all the advertising agencies and advertisers. As an example of citizen, he was made Commander of the Order of British Empire.

Ogilvy died in 1999, in France, being famous in the Advertising world. 



Iñigo Taibo
Advertising and PR