Six weeks for discovering the inside of the fashion world

Blogs had always been a curiosity for me. The way bloggers post regularly, how they know about the subject they are talking about and the way they write about it.

This blog has been a great discovery to me, not only through writing the posts but by investigating and doing research on my subject. I have learnt things about fashion and the fashion world, where I would like to belong to, as soon as I finish my University studies. 

Thorough six weeks, we have posted various entries with a wide range of topics, weekly. This topics were nevertheless, in some way, limited as we had to post according to a scheme which limited our creation boundaries. However, these limitations have also helped us deepen in our subjects and learn different aspects of them, which we wouldn't have learned that easily. 

Even though our blog was related to the USA, in week four, I thought that Coco Chanel was the only one that really deserved to be talked about, as an important character in the fashion world.

This blog has enabled me to let my imagination fly far and wide. I would like to thank every single one of you who has visited our blog and specially Miss Erica Negri for giving us this amazing opportunity and letting us discover the magic inside blogging.  

As i said on my first post: "Fashion. It's a way of living to many. It's an art. It's a peek into our personalities. It's playfulness. It's an escape or a disguise. Fashion is the mean people use to express who they really are, or it is also the way to hide their true personalities. Fashion is what you want it to be. Fashion is you"

Finally, I would like to finish with a quote of the recently passed away fashion designer, Óscar dela Renta:

"Everyday you have to reinvent yourself".

Óscar dela Renta

Source: Common Search- Newspaper ABC

A catwalk for the change

One of the most polemic and unexpected catwalks took place last 30th of september in Paris on the hands of Karl Lagerfeld. Head designer and creative director of the fashion house Chanel, as well as the Italian house Fendi and his own label fashion house. 

On the presentation of the spring/summer collection 2015 on Paris Fashion Week, an unusual show took place. Karl transformed the insides of The Grand Palais into a urban city landscape, decorated with grey buildings with old style balconies, a street with an uneven pavement, real sidewalks and puddles.

The show started normally. Models walked alone or by partners, wearing pieces of different shapes and colours and from dresses, to the typical Chanel suits. All of them wearing flat-shoes and simple accessories. Models from all over the world. A huge variety of nationalities and beauties. Cara Delevingne, Giselle Bünchen and the young Kendall Jenner are some of the famous models that participated in this amazing show. 

When all the pieces of the collection had been shown, from the far, a large crowd appeared. Leaded by Karl and his right hand Cara Delevingne by his side with a megaphone, and a large crowd of models following them. All of them holding banners with feminist slogans written on them and saying loudly and in unison: “What do we want? Free! When do we want it? Now!”.

A call for the rights of women and for the right to be different and stand out. Karl Lagerfeld once again, transformed his catwalk on a show full of glamour and a demonstration claiming the rights and equality of women to men nowadays. A real revolutionary in the eyes of fashion and society.

Carmen Salaverri 

Advertising and PR

Social media, a must in fashion

What is the hottest trend in fashion right now? Social media. It refers to how brands in the named sector connect with their target market via Facebook, Twitter, Instagram and so on. Becoming a part of the social media network, allows companies in the fashion industry to capture a large audience. Fashion brands most often utilize social media for advertising. Other uses include reporting news, updates, announcements, events, promotions, and customer service. For example Facebook, to explain events and explain their newest stories and news. Twitter, to make shorts announcements and advertise their products and publish their show dates.

However, nowadays, I would say that Instagram is the most important source for fashion designers to publish their collections and to have others advertise them. A huge number of brands nowadays, use “Instagram stars”. This means that they give pieces of clothing to girls or boys who are famous on Instagram, so that others see that they wear their clothes and notice it. And also, brands even have their own accounts to show their newest collections and to publish their newest campaigns.

“Ignoring the Internet [and social media] is madness” Diane von Furstenberg.

The blogesphere is getting access. Important blogs are opening their way through fashion world. Bloggers publish their latest acquisitions and where they have bought them so that their followers can buy those products if they are interested.

Teen Vogue published by Jason Wgenheim and Ring mybell by Ashley Madekwe as Ashley Davenpor are some of these world´s famous fashion blogs.

Fashion is a must in our society and social media, plays an essencial world in the communication of this art.

Source: Twitter

Carmen Salaverri 

Breaking the schemes, Coco Chanel

Coco Chanel, a woman who broke all the schemes and prejudices of society and helped in the labour of making women equal to men. Years may pass, trends may change but it is right to say that this woman, this icon in fashion and society, will never be forgotten. Coco Chanel. 

An example of effort and reluctance. This fashion designer built an empire out of nothing. Raised in an orphanage, this is where Gabrielle Bonheur learned how to sew.  At the age of 20, she had already opened her first boutique in Paris, where she sold hats. Lately, she would start concentrating on clothing, cosmetics (Chanel nº5) and jewelry

 "In order to be irreplaceable, one must always be different"

 (Coco Chanel) 

This legendary designer of the early 1900´s has left a legacy that has lasted from those years onwards. This fashion legacy marked the beginning of a new era in terms of women clothing. She embraced comfort and freedom in silhouettes over the restrictive corsets women wore. Her designs used typical menswear shapes and materials such as jerseys to achieve this. Moreover, One of her most enduring contributions to fashion, the little black dress and the suit that she claims suited everyone. She was also relevant in the field of jewelry and cosmetics. 

She had her own style and dared to express herself. The three keys of her style were simplicity, elegance and comfort. Her brand, Chanel,  is one of today's best known and most highly sought-after fashion brands and has been one practically since it was founded.  Many designers nowadays such as Dolce & Gabanna, Karl Lagerfeld and so on, still take Chanel´s designs and products as models to achieve. 

Coco Chanel, a woman who broke all the schemes and prejudices of society and helped in the labour of making women equal to men. A woman who had a vision and that was stuck in a mission that years later and specially nowadays, we, women, greatly appreciate. Her spirit will live on.

amaráslasjoyas.blogspot.com

Carmen Salaverri

Publicidad y Relaciones Públicas

Online Shopping

USA, as the capital of the world, has always been a step forward in comparison to the rest of the countries of the world. Fashion is an example of this evolution.

Americans are characterized for being practical and not lazy, but comfortable. They try to make peoples lifes easier in every way and even in fashion. Shopping is something most of us do not enjoy and nowadays it is no longer necessary to go to the shop and buy, we can do it from home instantly and receive our purchases in a week or even less. 

Ever since the English entrepreneur Michael Aldrich invented online shopping in 1979, many countries of the world have developed an online shopping system. However, USA has been one of the pioneers and certainly, the one that has grown the most in this area. 

European brands such as ZARA, MANGO, La Redoutte and many more, ship most of their products to the United States. Furthermore, American online shops are also frequented by people from all over the world. Asos, Forever 21, Urban Outfitters are some of the examples of american online shopping platforms.

Nearly every shop, has their own platform for selling their products, however, there is a particularly remarkable online source founded by Pierre Omidyar in San josé, California, that has spun the world of shopping all over the world. E-bay.  This american Website has changed many peoples lifes.  you can not only find pieces of clothing but you can also buy and sell products like electronics, accessories and so on for incredible prices and most of them, freely shipped.

Finally, I would say that amongst all the improvements that involve fashion, online shopping has, with no doubt overcome every other.

source: youtube

Carmen Salaverri

Publicidad y Relaciones Públicas

New York Fashion Week

Every year the art of fashion is commemorated on two events known worldwide and eagerly awaited, the New York Fashion Week. These shows are held Twice a year. The Fashion Week fall shows are held the preceding winter (February) and the spring shows are held the preceding late summer (September).

The New York Fashion Week has its origins in 1933 and was created by the Council of Fashion Designers but was later acquired by IMG, a lifestyle and sports marketing and management firm in 2001.

Since its origins the New York Fashion week has been an excellent opportunity for American (and a few international) designers to show their new collections to the world. The Fashion Shows during this year are a game of lightning, music and colours. The Fashion Week shows, are invitation-only and each fashion designer is responsible for the guest list. These shows are accompanied by events and parties held by the different firms and sponsors of the worldwide event.

The New york Fashion week took place at at Bryant Park in tents until September 2010 when they moved to the Lincoln Center venue. This September, the Fashion Week schedule  of shows has taken place from the 4th to the 11th of September with many famous fashion designers showing their newest collections. 

Finally, the Fashion Week does not only take place in New York but this event is also famous for its shows in Miami, Australia, Istanbul, Australia and Berlin. However, the original and the best one is definitely the one that takes place in the capital of the world nowadays, New York City.

Source: Creative Commons Search

Carmen Salaverri

Advertising and PR

We are what we wear

Fashion. It's a way of living to many. It's an art. It's a peek into our personalities. It's playfulness. It's an escape or a disguise. Fashion is the mean people use to express who they really are, or it is also the way to hide their true personalities.

There is not a right definition to what fashion is, fashion is what you want it to be. Fashion is you.

"Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening." (french fashion designer, Coco Channel)

The question is, who sets the schemes of fashion? Some people may say that celebrities, others that the media but really, the one who sets the schemes is you. Each of us have our own style and tastes which according to our personalities may vary considerably. All that matters is that you like it and that it is an expression of who you really are. That is fashion.

I chose this topic for my blog because I´m extremely interested in fashion, its origins and the way its constantly changing as time goes by. What really surprises me is the way fashion comes and goes, the way some things go behind the times and suddenly are fashionable again four years later.

Personally, Im in love with fashion. I love following the latest trends, checking out what celebrities have worn and what is on at that moment. I believe that nowadays everything spins around it and new generations should take this into consideration.

As i have already said, there are different aspects of fashion. It is not only what you wear but it is also essential how you wear it and how it makes you feel. Fashion determines your personality and who you are in the eyes of others. This may sound superficial and it is in a way but, what are we supposed to do if we live in a superficial society?

Source: YouTube

Carmen Salaverri
Advertising and PR