Six weeks for discovering the inside of the fashion world

Blogs had always been a curiosity for me. The way bloggers post regularly, how they know about the subject they are talking about and the way they write about it.

This blog has been a great discovery to me, not only through writing the posts but by investigating and doing research on my subject. I have learnt things about fashion and the fashion world, where I would like to belong to, as soon as I finish my University studies. 

Thorough six weeks, we have posted various entries with a wide range of topics, weekly. This topics were nevertheless, in some way, limited as we had to post according to a scheme which limited our creation boundaries. However, these limitations have also helped us deepen in our subjects and learn different aspects of them, which we wouldn't have learned that easily. 

Even though our blog was related to the USA, in week four, I thought that Coco Chanel was the only one that really deserved to be talked about, as an important character in the fashion world.

This blog has enabled me to let my imagination fly far and wide. I would like to thank every single one of you who has visited our blog and specially Miss Erica Negri for giving us this amazing opportunity and letting us discover the magic inside blogging.  

As i said on my first post: "Fashion. It's a way of living to many. It's an art. It's a peek into our personalities. It's playfulness. It's an escape or a disguise. Fashion is the mean people use to express who they really are, or it is also the way to hide their true personalities. Fashion is what you want it to be. Fashion is you"

Finally, I would like to finish with a quote of the recently passed away fashion designer, Óscar dela Renta:

"Everyday you have to reinvent yourself".

Óscar dela Renta

Source: Common Search- Newspaper ABC

A catwalk for the change

One of the most polemic and unexpected catwalks took place last 30th of september in Paris on the hands of Karl Lagerfeld. Head designer and creative director of the fashion house Chanel, as well as the Italian house Fendi and his own label fashion house. 

On the presentation of the spring/summer collection 2015 on Paris Fashion Week, an unusual show took place. Karl transformed the insides of The Grand Palais into a urban city landscape, decorated with grey buildings with old style balconies, a street with an uneven pavement, real sidewalks and puddles.

The show started normally. Models walked alone or by partners, wearing pieces of different shapes and colours and from dresses, to the typical Chanel suits. All of them wearing flat-shoes and simple accessories. Models from all over the world. A huge variety of nationalities and beauties. Cara Delevingne, Giselle Bünchen and the young Kendall Jenner are some of the famous models that participated in this amazing show. 

When all the pieces of the collection had been shown, from the far, a large crowd appeared. Leaded by Karl and his right hand Cara Delevingne by his side with a megaphone, and a large crowd of models following them. All of them holding banners with feminist slogans written on them and saying loudly and in unison: “What do we want? Free! When do we want it? Now!”.

A call for the rights of women and for the right to be different and stand out. Karl Lagerfeld once again, transformed his catwalk on a show full of glamour and a demonstration claiming the rights and equality of women to men nowadays. A real revolutionary in the eyes of fashion and society.

Carmen Salaverri 

Advertising and PR

Social media, a must in fashion

What is the hottest trend in fashion right now? Social media. It refers to how brands in the named sector connect with their target market via Facebook, Twitter, Instagram and so on. Becoming a part of the social media network, allows companies in the fashion industry to capture a large audience. Fashion brands most often utilize social media for advertising. Other uses include reporting news, updates, announcements, events, promotions, and customer service. For example Facebook, to explain events and explain their newest stories and news. Twitter, to make shorts announcements and advertise their products and publish their show dates.

However, nowadays, I would say that Instagram is the most important source for fashion designers to publish their collections and to have others advertise them. A huge number of brands nowadays, use “Instagram stars”. This means that they give pieces of clothing to girls or boys who are famous on Instagram, so that others see that they wear their clothes and notice it. And also, brands even have their own accounts to show their newest collections and to publish their newest campaigns.

“Ignoring the Internet [and social media] is madness” Diane von Furstenberg.

The blogesphere is getting access. Important blogs are opening their way through fashion world. Bloggers publish their latest acquisitions and where they have bought them so that their followers can buy those products if they are interested.

Teen Vogue published by Jason Wgenheim and Ring mybell by Ashley Madekwe as Ashley Davenpor are some of these world´s famous fashion blogs.

Fashion is a must in our society and social media, plays an essencial world in the communication of this art.

Source: Twitter

Carmen Salaverri