Social media, a must in fashion

What is the hottest trend in fashion right now? Social media. It refers to how brands in the named sector connect with their target market via Facebook, Twitter, Instagram and so on. Becoming a part of the social media network, allows companies in the fashion industry to capture a large audience. Fashion brands most often utilize social media for advertising. Other uses include reporting news, updates, announcements, events, promotions, and customer service. For example Facebook, to explain events and explain their newest stories and news. Twitter, to make shorts announcements and advertise their products and publish their show dates.

However, nowadays, I would say that Instagram is the most important source for fashion designers to publish their collections and to have others advertise them. A huge number of brands nowadays, use “Instagram stars”. This means that they give pieces of clothing to girls or boys who are famous on Instagram, so that others see that they wear their clothes and notice it. And also, brands even have their own accounts to show their newest collections and to publish their newest campaigns.

“Ignoring the Internet [and social media] is madness” Diane von Furstenberg.

The blogesphere is getting access. Important blogs are opening their way through fashion world. Bloggers publish their latest acquisitions and where they have bought them so that their followers can buy those products if they are interested.

Teen Vogue published by Jason Wgenheim and Ring mybell by Ashley Madekwe as Ashley Davenpor are some of these world´s famous fashion blogs.

Fashion is a must in our society and social media, plays an essencial world in the communication of this art.

Source: Twitter

Carmen Salaverri