Each time society is paving its own way within the technological world. Technologies are a really important part of our daily lives and social media, specifically, let us be connected and participate of every service that the network provide us. Every aspect of life can now take part of this world, also cinema, trough the usage os social media platforms.
For Americas cinema the network has meant the increase of audience to whom direct their messages and suggestions, the introduction of platforms where they can be in contact with people and tell them about their films… after all they are the ones who are going to watch their films. Thus, for actors, producers and even film festivals its really important to be connected with people, and let them take part of important decisions as users and consumers, and its what social media its letting nowadays.
One of American cinemas most acclaimed section and which has benefited the most of this immersion in the social media are the film festivals. They are benefitting themselves of many social media websites the internet provides, as for example the Sundance Film Festival, one of the most “Connected” film festival in the world.
For Americas cinema the network has meant the increase of audience to whom direct their messages and suggestions, the introduction of platforms where they can be in contact with people and tell them about their films… after all they are the ones who are going to watch their films. Thus, for actors, producers and even film festivals its really important to be connected with people, and let them take part of important decisions as users and consumers, and its what social media its letting nowadays.
One of American cinemas most acclaimed section and which has benefited the most of this immersion in the social media are the film festivals. They are benefitting themselves of many social media websites the internet provides, as for example the Sundance Film Festival, one of the most “Connected” film festival in the world.
This festivals most used media platform is Facebook, which allows producers to have and immediate contact with its followers, ask them questions, inform them with new updates about the ceremony, show them pictures of latest edition, and also let them comment on their personal timeline leaving their opinions.
Other platform its Twitter, which allows easy accessibility between the user and the organizing comitee. It also allows followers to stay updated with the latest news, latest events, or new american films premiers. User can directly and instantly communicate with the festival and make suggestions, about who to nominate, which was the most well dressed, opinions about the winners..
The festival also has Youtube channel, where they upload videos with interviews to the nominates, to directors, to actors or actresses, also trailers, unseen scenes…
Its Instagram account its also a really frequented one, it has more than 27k followers, which can see pictures and videos about the preparation of the festival, the ceremony itself, funny selfies took by actors during the ceremony, the awards before the delivery…
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The festival its also on Pinterest, Kickstarter, Tumblr, Google+,… Which show us that in this technologized world its really important to introduce ourselves in the net, just to let people introduce themselves in the project and create an experience, which would let people enjoy with their contents.
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Paula Ezcurra
Audiovisual Communication
Audiovisual Communication
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