First of all, we'll start with basketball. NBA is the most known basketball brand, not only in America but in the whole world. They're currently updating in their youtube channel, they have more than 5.8 million subscribers due to their daily uploads. They post every summary, top 10 of the week, advertisements... One of them is in the frontal page nowadays.
Everybody up: Roll call. Source: Creative Commons Search
Also, they're active in Instragram. @nba, with more than 3.7 million followers. Not only do they post photos, but also videos of NBA teams training, they also cover the national basketball team,
In terms of football, NFL doesn't have a fluent youtube channel, CBS Sports channel are in charge of the full coverage of this national sport. They count with 30,000 subscribers and 8,500 followers in Instagram (@cbssports). However, @nfl counts with more than 2 million followers, so they should consider opening a youtube channel.
Soccer is mainly held in MLS (Major League Soccer), with a youtube branch with no more than 180,000 suscribers and 118,00 followers on @mls. We can see in this statistics the difference between NBA and MLS. However, they advertise themselves quite accurately.
"MLS is here". Sourse: Creative Commons Search
Last but not least, hockey is represented in the National Hockey League, NHL, with almost half a million suscribers in their channel and 611,000 followers on their Instagram account @nhl. Surely, it's the best way to be updated in terms of hockey.
Tomás Orihuela
Journalism
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