"Music gives life to everything"

“Music gives a soul to the universe, wings to the mind, flight to the imagination

and life to everything.”

-Plato

For many people, music gives a sense to their lives, it is what keeps them living. I bet that you link the best times in your life to a song and every time you hear it, it is like you were there again, living it, living the time of your life.

Music is the soundtrack of our lives, it accompanies each experience, there will always exist a song which expresses what are you feeling.

Is in the USA where the most important songs have born and they have become our friends when everything is going bad, a shoulder where we can cry, and it is when we are cry in' or laughing out loud with music playing, when everything turns to be alright.

If you talk to someone and ask him what the music is, you will get as response a lot of things such as "it is a way to manage our feelings" or "it is the opportunity that gives a song to turn off the world". Some will remember a certain moment like an stadium full of people or the way his/her mum dances her favorite song.

Queen - We Are the Champions (Live Aid, Wembley Stadium, 1985) (Source: Youtube)

And that's why I think that music gives you something that nothing else could give. Because music is not only playing some instruments and sing, music is turn that musical note and that voice to a feeling and show the way we see the world. 

I think I have only one more thing to say: Please, "don't stop the music", show must go on.

"I wanna take you away 
lets escape into the music 
Keep on rockin to it 
Please don't stop the music"

-Rihanna

Loreto Sesma Gotor.

Journalism.

"No matter what anybody tells you, words and ideas can change the world"

Cinema it’s an art, its a way of expression. Its a way of telling stories which inspire the human being. The capacity of directors to reach so many people and change their lives is something that have always impress me. We are on a really technological era where multimedia and audiovisual communication are in the spotlight. People prefer to watch a film rather than read a book, that’s why cinemas role in our century and the past one its really important. Cinema has the power of changing peoples way of thinking in a matter of time, the power of controlling people's mind and people's personality. This power has to be used in a correct way, which differentiates a good film and a good director from mediocres ones. A good director knows the consequences a bad movie can have and avoid this kind of cinema, in order to educate people and make them enjoy. As the title of this entry says (it's an inspiring quote from "The dead Poets society"), ideas can change the world! Just develop them in order to make a better world. 

As you could see in my future entries or posts, the topic im going to talk about its cinema. I’ve always love this seventh art. There’s something in the movies that makes me feel really attracted to them and love everything in relation with this mysterious and fascinating world. Many people say that all this likes and hobbies came from surrounding people. People in contact with you are the ones which transmit their own passion to you. They hand over the baton to us. And i really think that’s, in a way, true. I believe that this passion towards the cinema it’s something I carry on the blood. I love watching films and reading reviews about any kind of them, and the most important fact in the development of this hobby was that I have really huge people, professionally talking, in my family which fortunately had passed me over this precious baton.  My aunt Cristina acts for a living, and my uncle, even though he doesn't act any more, he used to shot films too.

             

My aunt Cristina it’s a really professional actress, I’ve aways admire her determination and hard-work and I really would love to be at least half as professional as she is when I get older. She never seems to get tired (at least she never outlines it) and she really enjoys what she does, which is reflected on her work. I would sound like a really proud niece but this perseverance had led her many times to be nominated for some prices, and even won a Goya Price (one of the most important national prices nowadays). 

But this is my connection to the world of cinema in general, to be more concrete I also love american cinema, I used to watch lots of american films with my aunt when I was little, and this is something which has grown with me. The american cinema it's a nearly perfect art, its a really complete cinema, which has stand out in every genre. From comedies to action films, from Science fiction films to cartoons. Even though they weren’t the fathers of this art, the americans started throughout the years to dominate the sector, until becoming nowadays the principal cinematographic potency. In this very interesting process I'm going to focus my posts in the latest 40 years but all this process over the time is briefly explained on an spanish blog I saw last monday. I copy the link in case you want to read a  summary about american cinema to have a general idea. 

http://laestaciondelfotogramaperdido.blogspot.com/2013/08/breve-historia-cine-americano-estadounidense-eeuu.html

 

                     

I think and believe that if something is taught to you with love and passion this start to be really important in your life, if someone transmits you through their words all her love to the spoken subject, that love starts to grow in you and it never stops. This is something that my aunt has given to me, I’ve never heard anyone talking about anything with such a tact and passion at the same time. Admiration and respect. Love and fear. Expectation and hope. Wisdom and inquisitiveness. And well, all those things that my aunt mades me feel while talking with her about cinema, are the things that I want to make you feel too while reading this posts, so I hope you’ll enjoy all this entries as much as I know I will do while writing them. Never stop believing in the power of dreams and passion. 


Paula Ezcurra
Audiovisual Communication 

I Believe in Advertising

They make us laugh, make us think, makes us buy. Ads. I think that, in the advertising world, words, images and videos can entertain and influence somebody to do something at the same time. That is awesome.

Old ads were like "Buy this product!", but now everything has changed. Nowadays is more subtle. Companies have discovered that they don't have only to sell a product, also an idea, a concept. A company must have a contagiable and appetizing "way of life" or "philosophy". Let's think about Apple: they don't (only) sell a Macbook, they sell the idea of "thinking different" buying their product.

And that, that is AWESOME: creating an identifiable concept for the client that "marries" both, client's and company's, motivations.

I totally agree with the ideas of Luis Bassat (a great advertiser) about advertising. The resume of those ideas are that ads create a competitive ambience between companies, improves the relationship between quality and price, promotes innovation, develops liberty of election, forms and informs the consumer and can revolutionize social habits.

That is the reason I would like to show you through these posts the best ads and tendencies in US. See you!

This is a Gillette ad in USA, to show the flexibility of the product. [Youtube]

Iñigo Taibo

Advertising and PR

Jumping to fame

USA isn't Spain. Football, soccer wrongly called, isn't the daily bread. In the States, not even Pelé; one of the best football players in history, was able to make this country focus away from basketball, baseball and 'their football'. Sport is above all, and englobles them all. Someone defined it as the most important thing of the less important things in life. Impossible to be more accurate.

The truth is that sports in the US are organized in such a proper way that it isn't a surprise the fact that every four years they are fighting against China and Russia in the Olympics for medals. Wide range of different modalities, more of the same of americans posing for photos kissing medals. They actually are an example worth to follow. Good management, better athletes: Michael Jordan, Michael Phelps, Joe Montana, Tiger Woods, Zack Greinke, Landon Donovan, Tyson Gay... 

  

Michael Jordan and his famous dunk which earned him the nickname of 'Air Jordan'. Source: Creative Commons Search


But, why sports? First of all, because I'm passionate about it and I'm fond of sports: I love practicing, I enjoy watching it in TV, listening to it in the radio, reading about it in the papers; everything. I've been attached to them since I learnt to speak. It all starts with football, then you get interested by other sport, later on you practice another one, and finally you end up watching Eurosport weekly. The second reason is that I'm curious about it, I reckon that it's required to be curious not only to one, but to sports in general. If you really like something, you should be willing to keep learning more and more, it's never enough. The more the merrier.
I started playing all sort of games at the age of 5, and it was a matter of time that I wrote about them. So asking the question, my connection to this topic is that I'm keen on writing about it, and give my personal view over different aspects. Furthermore, I have some experience in this, proof of that are the blogs I've been trying to get updated in order to learn and to tell people stuff I consider remarkable.


Tomás Orihuela.
Journalism

We are what we wear

Fashion. It's a way of living to many. It's an art. It's a peek into our personalities. It's playfulness. It's an escape or a disguise. Fashion is the mean people use to express who they really are, or it is also the way to hide their true personalities.

There is not a right definition to what fashion is, fashion is what you want it to be. Fashion is you.

"Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening." (french fashion designer, Coco Channel)

The question is, who sets the schemes of fashion? Some people may say that celebrities, others that the media but really, the one who sets the schemes is you. Each of us have our own style and tastes which according to our personalities may vary considerably. All that matters is that you like it and that it is an expression of who you really are. That is fashion.

I chose this topic for my blog because I´m extremely interested in fashion, its origins and the way its constantly changing as time goes by. What really surprises me is the way fashion comes and goes, the way some things go behind the times and suddenly are fashionable again four years later.

Personally, Im in love with fashion. I love following the latest trends, checking out what celebrities have worn and what is on at that moment. I believe that nowadays everything spins around it and new generations should take this into consideration.

As i have already said, there are different aspects of fashion. It is not only what you wear but it is also essential how you wear it and how it makes you feel. Fashion determines your personality and who you are in the eyes of others. This may sound superficial and it is in a way but, what are we supposed to do if we live in a superficial society?

Source: YouTube

Carmen Salaverri
Advertising and PR