Social media, a must in fashion

What is the hottest trend in fashion right now? Social media. It refers to how brands in the named sector connect with their target market via Facebook, Twitter, Instagram and so on. Becoming a part of the social media network, allows companies in the fashion industry to capture a large audience. Fashion brands most often utilize social media for advertising. Other uses include reporting news, updates, announcements, events, promotions, and customer service. For example Facebook, to explain events and explain their newest stories and news. Twitter, to make shorts announcements and advertise their products and publish their show dates.

However, nowadays, I would say that Instagram is the most important source for fashion designers to publish their collections and to have others advertise them. A huge number of brands nowadays, use “Instagram stars”. This means that they give pieces of clothing to girls or boys who are famous on Instagram, so that others see that they wear their clothes and notice it. And also, brands even have their own accounts to show their newest collections and to publish their newest campaigns.

“Ignoring the Internet [and social media] is madness” Diane von Furstenberg.

The blogesphere is getting access. Important blogs are opening their way through fashion world. Bloggers publish their latest acquisitions and where they have bought them so that their followers can buy those products if they are interested.

Teen Vogue published by Jason Wgenheim and Ring mybell by Ashley Madekwe as Ashley Davenpor are some of these world´s famous fashion blogs.

Fashion is a must in our society and social media, plays an essencial world in the communication of this art.

Source: Twitter

Carmen Salaverri 

Music for you.

The presence of social media is something obvious nowadays in every topic.

Whatever you may want to do, you will have to use social media to get known and, somehow, get what you expect from that thing. 

However, how powerful can be social media in music?

I will explain you an example made with one of the most famous Djs all over the world: Avicii.

Universal Music made an experiment which was called Avicii x You to show how greatly powerful could be social media. The online music community were asked to collaborate with Avicii by uploading their own musical contributions in five sessions over five weeks in order to create the next Avicii's single and doing what was world’s largest music collaboration.

Avicii (Source: Electronicamx )

By the end of the project, a total number of 4,199 producers from 140 countries contributed with 12 850 sounds. The campaign was featured by worldwide media - online, offline and radio. It was mentioned over 20,000 times on Twitter with #aviciixyou and earned 3,3 million views on YouTube – with a total media reach of over 100 million and counting.

After this, do you still doubting of social media's power? If I were you, I would not.

Loreto Sesma Gotor.

Journalism.

Sports Big Four

We've already learnt that sports in USA are a way of life. Of course, life is developing, and social media are know an important resource to get to know sports news better. In this post, we've chosen the four social media that cover the most important sports in the States: basketball, football, hockey and soccer. We'll focus on Youtube channels and Instagram accounts, having taken into consideration that Twitter offical accounts were dealt in previous posts (11 sport's platforms not to be missed).

First of all, we'll start with basketball. NBA is the most known basketball brand, not only in America but in the whole world. They're currently updating in their youtube channel, they have more than 5.8 million subscribers due to their daily uploads. They post every summary, top 10 of the week, advertisements... One of them is in the frontal page nowadays.

Everybody up: Roll call. Source: Creative Commons Search

Also, they're active in Instragram. @nba, with more than 3.7 million followers. Not only do they post photos, but also videos of NBA teams training, they also cover the national basketball team,

In terms of football, NFL doesn't have a fluent youtube channel, CBS Sports channel are in charge of the full coverage of this national sport. They count with 30,000 subscribers and 8,500 followers in Instagram (@cbssports). However, @nfl counts with more than 2 million followers, so they should consider opening a youtube channel.

Soccer is mainly held in MLS (Major League Soccer), with a youtube branch with no more than 180,000 suscribers and 118,00 followers on @mls. We can see in this statistics the difference between NBA and MLS. However, they advertise themselves quite accurately. 

"MLS is here". Sourse: Creative Commons Search

Last but not least, hockey is represented in the National Hockey League, NHL, with almost half a million suscribers in their channel and 611,000 followers on their Instagram account @nhl. Surely, it's the best way to be updated in terms of hockey.

Tomás Orihuela

Journalism