Six weeks for discovering the inside of the fashion world

Blogs had always been a curiosity for me. The way bloggers post regularly, how they know about the subject they are talking about and the way they write about it.

This blog has been a great discovery to me, not only through writing the posts but by investigating and doing research on my subject. I have learnt things about fashion and the fashion world, where I would like to belong to, as soon as I finish my University studies. 

Thorough six weeks, we have posted various entries with a wide range of topics, weekly. This topics were nevertheless, in some way, limited as we had to post according to a scheme which limited our creation boundaries. However, these limitations have also helped us deepen in our subjects and learn different aspects of them, which we wouldn't have learned that easily. 

Even though our blog was related to the USA, in week four, I thought that Coco Chanel was the only one that really deserved to be talked about, as an important character in the fashion world.

This blog has enabled me to let my imagination fly far and wide. I would like to thank every single one of you who has visited our blog and specially Miss Erica Negri for giving us this amazing opportunity and letting us discover the magic inside blogging.  

As i said on my first post: "Fashion. It's a way of living to many. It's an art. It's a peek into our personalities. It's playfulness. It's an escape or a disguise. Fashion is the mean people use to express who they really are, or it is also the way to hide their true personalities. Fashion is what you want it to be. Fashion is you"

Finally, I would like to finish with a quote of the recently passed away fashion designer, Óscar dela Renta:

"Everyday you have to reinvent yourself".

Óscar dela Renta

Source: Common Search- Newspaper ABC

Three minutes of song, that's it.

You turn on the radio and it starts to sound a song that you have never heard. Somehow something that you cannot explain wake up inside you, it is like a sensation that says that this song hace been written and composed only for you, just for that moment that you are living.You close your eyes, let the music get in you.

And it ends, just like ends everything. Three minutes of song, that's it. Now you only can repeat it again, and again, and again; just to try to repeat that experience that you have lived.

Something like that have happened to me with these posts, my song has just ended and I want to repeat it once more. It is like the time wanted to run away and I tried to stop it but I could not. 

I just hope that in this career that we have run together, we have achieve the goal of remember every song that has been important in music in the USA's history (from the past to the currents ones).
We have known the 27 Club , we have hug our dear Freddie ; because music is for you  and for everyone, because we know that we are living the XXI century and its chances  . Because "music gives life to everything"  although a song only lasts three minutes, that's it.

Finally, I really hope that I had make you sing and dance, which is just another way of smiling.

The best way to explain this is with songs, which is what this is all about. Just like Scorpions say maybe The best is yet to come because music will exist 'Til the end of time.

Michael Jackson "This is it" Official music video.

Loreto Sesma Gotor.

Journalism.

All in for USA sports

This sports section touches its end, having covered a wide range of different sports. The main character has been this one, sport in general. The aim was not to focus only on soccer, but to get to know better sports such as basketball, swimming, football, hockey... However, soccer has also been present due to the fact that the author considered people needed to take into consideration unknown facts.

The experience has been fulfilling, because it has enabled me to be aware of the main sports sources and also information sources in general, related to the US media. It's always interesting to be familiar with this kind of platforms, who knows if they will need a journalist in a recent future,

Furthermore, this activity helps us to enrich ourselves and be able to work about stuff that we're not experts about. On the whole, you learn, you expose what you alredy knew and you acquire the habit of refreshing a blog, with a weekly publication.

There has been 6 posts in 6 weeks all of them limitated to a single topic. We started with the personal connection with the topic ("Jumping to fame"), I focused on Michael Jordan and my previous experience with sports. Moreover, the second post was titled "The achilles heel of Pelé", a relevant case study. You might think, why soccer? you have Jordan, Phelps, Armstrong, Muhammad Ali... But, did anybody know that Pelé played in USA?

With "11 platforms not to be missed" we learnt about the different sources we were talking before, probably the most tough post to write due to the thorough research it is needed. I chose Phelps, "The Baltimore shark" for the prominent character, taking into account that he is probably the best sportsman in USA's history. Besides, I wanted to put the spotlight on a different sport; swimming.

"Sports Big Four" treated about the social media, highly related to the online sources I have mentioned before. Eventually, "Sports brushtrokes in 2014" was a summary of all the main events that have taken place within 2014.

To sum up, I hope you have enjoyed not only this section but also the others. A huge effort has turned into the blog we see today. We're always open to suggestions and critics. Thanks for reading!

Tomás Orihuela

Journalism

For the last time

We have been together for six weeks being in contact with a post per week. The first post was an introduction about the topic. I talked about the idea that Advertising was essential in this world made out of communications: to sell, to provoke emotions in consumers, to revolutionize social habits, etc..

The following week   I showed you a great campaign made by Droga5, which included two products: Bing and Jay Z’s  autobiography. With that example we learned how was done an excellent campaign and how it achieved two goals: increase the usage of Bing by encouraging people to search Jay Z’s book’s pages.

As knowing lastest things about Advertising is very important, I published a post with 4 advertising online sources you’d to know. Here appeared websites like The One Club, Adeevee, Advertising Age and AdWeek.

The 10th of October you could learn more about the best advertiser… David Ogilvy, an advertiser man. He was the one who created the Advertising agency Ogilvy and Mather, which now is very known.

Because Social Media is doing great things happen in Advertising, I thought that a post about an example about Advertising + Social Media would be fine. Here we have Flying on social media, a post in which I explain how, using social networks and online presence, Air Asia sold more airline tickets from Australia to Malaysia despite being a small company.

To begin to close the circle of the Advertising topic, I gathered the best ads of the 2014. Here he had spots from Doritos, Audi and Volkswagen. They were very funny, so I recommend you to whatch them or re-whatch them.

It has been a good experience publishing posts about Advertising that, as you may see, is a topic which I like a lot. I have designed the blog which is another thing that I love doing: coding and designing. Maybe you haven’t realize that the background color changes depending the time you enter to the blog… Magic. I hope to create another blog soon talking about Advertising, coding, designing or something else.

For the last time,

Iñigo Taibo

Advertising and PR