Online Shopping

USA, as the capital of the world, has always been a step forward in comparison to the rest of the countries of the world. Fashion is an example of this evolution.

Americans are characterized for being practical and not lazy, but comfortable. They try to make peoples lifes easier in every way and even in fashion. Shopping is something most of us do not enjoy and nowadays it is no longer necessary to go to the shop and buy, we can do it from home instantly and receive our purchases in a week or even less. 

Ever since the English entrepreneur Michael Aldrich invented online shopping in 1979, many countries of the world have developed an online shopping system. However, USA has been one of the pioneers and certainly, the one that has grown the most in this area. 

European brands such as ZARA, MANGO, La Redoutte and many more, ship most of their products to the United States. Furthermore, American online shops are also frequented by people from all over the world. Asos, Forever 21, Urban Outfitters are some of the examples of american online shopping platforms.

Nearly every shop, has their own platform for selling their products, however, there is a particularly remarkable online source founded by Pierre Omidyar in San josé, California, that has spun the world of shopping all over the world. E-bay.  This american Website has changed many peoples lifes.  you can not only find pieces of clothing but you can also buy and sell products like electronics, accessories and so on for incredible prices and most of them, freely shipped.

Finally, I would say that amongst all the improvements that involve fashion, online shopping has, with no doubt overcome every other.

source: youtube

Carmen Salaverri

Publicidad y Relaciones Públicas

XXI century and its chances.

Music is in many places. Considering the importance of social networks and websites, maybe that is why music can reach more people in record time nowadays.

A few years ago, when there was no internet, everything was more complicated.  For instance, we could observe the case of Rodriguez, known because of the awarded movie Searching for Sugar Man.

The movie tells the story of this man (called Sixto Rodriguez) who tried to live in the complicated music world in the 60's. He recorded an album which had not any success in the States but, his work was better received in  South Africa where he became a mass idol. He did not know it and gave up.

Years after he was discovered thanks to a investigation which was done by Stephen Segerman y Craig Strydom. 

(Searching for Sugarman, source: Youtube)

Internet is also a good tool used by many people to reach audiences that, in other way, they couldn't.

One representative example of this is the case of Justin Bieber who got famous thanks to Youtube. Now he has 55,3 M of followers on Twitter  , 1.092.274.627 visits on Youtube, etc.

There are a lot of websites where you can search the songs that have been with you all your life like 

Spotify or sites where unknown artists upload their covers or original songs such as Soundcloud.

Here is an example of a cover made by Hilman Mustafa of Demons.

Furthermore, there are websites that give the latest news in music like, for example MTV which is also a TV channel or the most important magazine in music's world: Rolling Stone .

(Cover that made Annie Liebovitz for Rolling Stone, source: Rolling Stone)

After this, do you still doubting that you do not have the chance in music's world?

Here are the chances that gives the XXI century.

Loreto Sesma Gotor.

Journalism.

4 advertising online sources you’d to know

Knowing which are the best advertising sources online is very important. By knowing which are the agencies behind those great spots or campaigns could be enough, but today I have brought you an interesting list of sources which I have named…

4 advertising online sources you’d to know

Adeevee

This is one of the best websites I know. If you need inspiration or to know which is the creative team behind a campaign (agency name, creative director, illustrator, art director, copywriter) this is a place where you can see all this divided by countries, brands, media and year.

The One Club

The One Club is a website where people can upload their portfolios and search for events and jobs (obviously related with the advertising). There is also a ranking between the best ad agencies. Inside the website there is The One Show, appearing the best award-winning ads.

Advertising Age

You will find lastest advertising news,  some interviews, creative content and marketing related stuff. The format is more formal than the said websites, but the content is of really good quality.

AdWeek

AdWeek shows you the today’s more spoken topics in the advertising world but in different mediums: the press, television and online. One section I like a lot is the AdFreak, which is composed of the weirdest ads in USA. They are strange, OK, but they are very creative and have had success reaching their objectives.

I hope you will enjoy the campaigns and ads shown in these websites.


Iñigo Taibo
Advertising and PR

11 sport's platforms not to be missed

There's a wide range of different sources and references related to sports in the States. Their online platforms are one of the ways they use to spread information. Here there are comprised only official websites that are a must to be updated in every single sport. There is an online representation of newspapers, radio programmes, USA's most important leagues...

CBS Sports is one of the most seen programs in the country. They obviously have a official website, and they expanded in 2008 within Twitter (@CBSSsports). They're an important source due to the fact that they have specialists in a variety of areas of main interest. As its slogan says: "Connecting you to the sports content you crave".

ABC Sports is the online website that is concerned about the sports news in USA. With equall importance to almost every practised sport, they also have political, economical and social news. They're also on Twitter since 2012 (@ABCSports), they are described as a Television network in their profile.

ESPN ins't just viral in the US but also in South America. The main difference with the rest of platforms is that this one is just focused on sports. In the other hand, the other examples are the sport's branch of a bigger news setting. ESPN not only talks about USA, but also about european football. They're the main channel that broadcast matches in all the continent. Since 2007 they're also on Twitter "talking about sports, sports and well... sports" (@ESPN).

NBC Sports is assembled to CBS or ABC, because NBC is a massive mean that converges in NBC Sports, NBC News, NBC Nightly news... The trending topic it's usually football, not soccer, but one of the most practised sports in the USA. They joined Twitter in 2008 under the name @NBCSports. Since they're one of the largest networks, they had to be here.

NPR Sports is the online website for a radio programme which is the most listened in the States. It's the Nation Public Radio and his reputation is worlwide known. They're currently updating in social networks such as Twitter (@nprsports).

Fox Sports is a TV channel that is engaged to several sports. They only focus on sports, having accounts not only for sports in general, but for them in particular, or live matches. The main one is @FOXSports, as they say: "We spike footballs, swing bats, scream, wave and spin towels at the same time".

Other than that, they're 4 websites dedicated not only to a single sport, but to a championship in particular. USA TODAY englobes them all, most accurately USA TODAY Sports. It is also known because of the news they have, sports isn't the central topic, but they have specialists like in every other network. They sports section is also in Twitter (@USATODAYsports) since 2008.

NBA is a championship with its own website dedicated fully to basketball. Indeed, the acronyms mean National Basketball Association. They cover all the news dedicated to the championship and the Playoffs. It's the most important basketball tournament in the world. Tons of the best players of the world have played there: Michael Jordan, Magic Johnson, Chamberlain, Larry Bird... The other basketball tournaments don't overshadow at all NBA. In Twitter since 2009 (@NBA), they update daily.

NFL (National Football League) limitates to football, and covers the latest news on the most important football tournament in the world. They count with the best players, and it's widely played all over the world. It's the perfect source to get to know this sport better. It's also a good source their Twitter account (@nfl) available since 2009. 

MLS (Major League Soccer) it's the official soccer championship. They cover the information related to soccer in the States, they don't focus on any other tournament. It's worlwide known because of the european players that go to there to finish their careers. @MLS also covers the USA National Soccer Team. It's a must to be in tone with what's going on about soccer in that country.

NHL (National Hockey League) shares importance with Canada, they're the two places were they play this sport. This website is the best reference possible due to the fact that they just talk about hockey. @NHL is always tweeting the latest news and the important matches.

So, this is it, 11 sources you have to know by heart to deep into USA's sports and most importantly, USA's culture.

Tomás Orihuela

Journalism

Cinema Best Online Sources

There are lots of online platforms about cinema. Cinema in general, American cinema... but from all those, two of them have to be distinguished. The first one, an the one which interest us more is “THE HOLLYWOOD REPORTER", this is an online magazine where you can not only get information about the latest premiers or film projects, but you can also read reviews, get to know popular stories about film festivals or film trailers, and even read about famous actors and actresses lives gossips. Its a magazine which covers lots of different issues, all related with this exciting and fascinating world. Even though someone may be only interested in a particular section of the seventh art, with this magazine can be informed only about that issues that interest him really easily, by accessing to it directly, and with the security of being given a reliable information, because all the editor, journalists and writers of this magazine are really professional workers specialized on the audiovisual world, so to give you the best news. 

The other magazine is an spanish one called “FOTOGRAMAS” . It’s a really good and entertaining magazine for those which love cinema, in general it talks about spanish cinema but on each issue of the magazine it dedicates a section to American cinema of the 60s,70s and 80s. It's very interesting reading about ways of shooting on those years, how did the appearance of new technologies affect, lives of actresses as Marilyn monroe and also first auditions of our nowadays best actors. 

Picture from the movie "The Sound of music" in which Robert Wise directed Julie Andrews, the image it's from a report of the "FOTOGRAMAS" magazine, due to the directors 100th anniversary. Source: Fotogramas

This two magazines are the best online sources of information nowadays, where you can enhance knowledge while having fun and enjoying what you are reading.